Known as the School of Ideas, MICA Ahmedabad was established in 1991. MICA was formerly known as Mudra Institute of Communications, Ahmedabad. MICA is the only residential institute in the country, and perhaps in the Asia-Pacific region, dedicated to creating leadership in Strategic Marketing and Communication. MICA is an Autonomous, Non-Profit Institution.

MICA is a Fulbright Affiliate Institute and an approved and accredited partner of the Chartered Institute of Marketing, UK. MICA is a member of Association of Asia Pacific Business Schools (AAPBS) and Association of Management Development Institutions in South Asia (AMDISA). It has international collaborations for faculty and student exchange with renowned schools across the globe including ESCEM School of Business and Management, France ; Nanyang Technological University, Singapore; Institute of Applied Media Studies, Zurich; University of Texas, Pan-American, USA; Griffith University, Australia; Southern Methodist University, Dallas, USA among others.